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Learning How To Market Music 1960 Style! (Part 2)

April 16, 2013

THE GREATEST MUSICAL ERA OF ALL TIME!    (Continuation…)

The difference between the music industry of the 1960’s and the proceeding decades as well as all the decades that have come since is the artistic freedom. The music business has matured, become more serious and much more professional, which is always a recipe for hindering creative, revolutionary, artistic ability. Talent Scouts of the 60’s Music Era travelled the circuits and slept in their cars in the parking lots of honkytonk bars with caged in stages. Producers partied alongside the musicians mingling with groupies and entertainers. Deals were made with a handshake and honored. Records were cut in garages thus the slang name ‘garage band’. Talent Scouts and Music Agents believed in their charges. They thought their finds had a message and a unique sound that the world needed to hear! Everyone from stagehands to upper management believed they were contributing to something great.

When, right before going out on stage to perform on the prestigious, Ed Sullivan Show, Ed Sullivan himself told Jim Morrison of ‘The Doors’, he had to change one of his lyrics or their band wouldn’t be allowed to perform that night, Jim agreed. Then, in typical Jim Morrison fashion, Jim and the band went on stage and Jim sang the song the way he wanted to uncut-able and un-sensor-able because it was a live aired performance with no delay. Jim got himself banned for life from ever again performing on the super popular, Ed Sullivan Show. Jim didn’t care. When a fuming Sullivan gave Jim the news, Jim rebuffed with. “Hey man we just did the Ed Sullivan Show!” Then, Jim turned and walked away. That was the attitude of everyone involved with making Rock and Roll then and their listeners too. The music came first, period!
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Since the 1960’s, money has become the priority. Businessmen call most of the shots. Corporate giants in suits and ties discuss, in boardrooms at the top floors of 60 and 70 floor skyscrapers, whether an artist is marketable, meaning commercial or not. What you sound like means less to them than how many followers you have on face book. Today, there is no shortage of artistic musicians but, making money in the music industry has become very corporate. If you are trying to get the attention of a Record Label, attract a music agent or simply trying to gain more and bigger local bookings and shows don’t expect anyone of influence to take a chance on an unknown. Today’s music industry opportunities are given to the performers who can prove they have followers. You need to show the decision makers you have thousands and thousands of followers on Facebook. Show them the tweets and re-tweets praising your last performance. Doors open when you have solid proof that you got a serious amount of loyal FANS who rave about your sound!

This is where ‘A HOT SONG’ comes in. It may seem like our strategy, to gain you exposure and publicity, is a little unorthodox. But, we’ve tested it and perfected it. Giving away a song on our platform will get you fans who probably never would have heard about you or your talent otherwise. ‘A Hot Song’ truly is your ace in the hole for marketing when you are working within a tight budget! You have nothing to lose. Let us put up a song on our site. We’ll promote your tune and your image for you and we don’t charge you anything! No one builds a fan base quicker! You keep all the rights to your music. You can take down your download anytime. We do all the technical work. You get your own professionally designed page to show off. When performing, you can give out flyers notifying your audience and fans where to log on to get your free download!

You don’t have to go to a studio to create the download. The grittier the sound the better! There’s simply no better marketing than this and the price can’t be argued. FREE! Heck if you were smart, you’d get the band together this weekend and record a few songs just to try us out. You got nothing to lose. You can only gain! Gain publicity! Gain notoriety! Gain FANS! And, open up doors of opportunity, FAST!
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