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Learning How To Market Music 1960 Style!

April 16, 2013

THE GREATEST MUSICAL ERA OF ALL TIME!

You may have the sweetest voice in the world or play guitar like Jimmy Hendrix. Your band could contain the best drummer on the planet and you may even be working with an unknown yet destined to be the next Poet Laureate, song lyricist. But, if no one’s heard you play or sing, how can you possibly hope to attract the eyes and ears of a record label?

Many believe the 1960’s was the best expressive musical era of all time. Certainly the 60’s spring boarded the careers of many fantastic musical legends; The Beatles, Led Zeppelin, The Who, The rolling Stones just to name a few. The list of Rock and Roll bands alone goes on and on and on. Theories abound about how and why the 1960’s outshined all previous decades as far as producing great musical talent. And equally debated is how and why the 60’s can remarkably continue to stand apart from every decade that follows whenever musical greatness is compared despite all the advances of technology, musical instrument improvements, better performing recording and listening equipment, advances in teaching and learning techniques plus all the many more opportunities presented by newly invented communication and media platforms.
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Some claim it was the hallucinogenic drugs of the time period that opened the minds of the 1960’s youth freeing their spirits artistically. Many say it was all just a fluke. One popular belief proclaims that all art is a representative of the times they are created during. This theory points to historical facts; turmoil, political up-rest, a widening of the generation gap, war and all the confusion of conflicting social ideals such as, Communism and Fascism verses ‘Free Commerce’ and Democracy. Add the debate over racial freedoms, the feminist movement and the ‘free love’ communal life style of the flower child and you can see how these were certainly confusing times, primed for soul searching. The traditional role of the artist has always been activism, renegade, revolutionary and pro-protest. Did all these dramatic circumstance and conflicting life viewpoints coming together at the same time contribute in creating an environment that spurned the development of all the great music and musical stars that emerged during the 1960’s?

Whatever the reason for the remarkable phenomenon of the 1960’s music era, most scholars and music lovers agree, we may never see a repeat of mass creativity in a single decade again. If we do see one it will be far into the future. My own belief is that all of the above theories contributed a little bit to the phenomenon. But, what has stopped the process from being able to repeat in all the decades that have followed, was not a lack of hallucinating, mind altering, drugs or political drama and up-rest. There has been no lacking of troubled times to pose as subject matter for today’s singers and song writers to create lyrics and belt out tunes that expose and ridicule our modern society’s many injustices. And, credit must be given where credit is due; some great musical artists have graced our presence since the 1960’s. The one thing that is holding back an artistic explosion of the music industry is the music industry itself!

(Part 2 continued below)

 
 

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